"If your content marketing is for everyone, it's for no one."
Joe Pulizzi - Founder of the Content Marketing Institute
Fractional CMO Services for High-Growth SaaS & Mid-Market Companies
Marketing fluff is ⚰️
Your next 10X starts now
I'm
Marcio Moerbeck, your
Growthscout
👋Say goodbye to marketing non-sense that doesn't work. I'll help you cut through the BS and invest on strategies that drive real growth. 🚀
Trusted Expertise From Global Companies to Your Business
I've executed best-in-class marketing strategies at industry giants—now I'm bringing the same best practices to high-growth SaaS and mid-sized businesses.
The Marketing Challenges Facing High-Growth Businesses
Why companies struggle to generate consistent growth
Overwhelmed by Options
With countless marketing channels and tactics available, it's easy to waste resources on strategies that don't align with your business goals. Many CEOs find themselves wearing the marketing hat without a clear roadmap for success.
Investments Without Clear ROI
You've invested in agencies or tactics that promised results but delivered disappointing returns. Without strategic leadership, marketing becomes an expense rather than an investment that drives predictable revenue.
Overwhelmed by Options
Your marketing activities lack cohesion—social media, content, advertising, and sales enablement operate in silos. This creates a disjointed customer experience and prevents you from building momentum across marketing surfaces.
The result? Unpredictable growth, wasted resources, and the frustration of knowing your business deserves better marketing leadership than you can currently access or invest on full-time.
Does this sound familiar?
- Are you spending on marketing without a clear strategy to guide your investments?
- Do you lack the expertise to evaluate which marketing tactics will actually work for your business?
- Is your current marketing approach failing to deliver the consistent growth your business needs?
If you answered yes to any of these questions, you're not alone—and there is a solution.
Our services
At Growthscout, we deliver Fortune 500 marketing expertise to help your business grow. Our services combine strategic leadership with hands-on execution support, all powered by AI-enhanced insights and over 20 years of proven experience.
How AI Supercharges Your Marketing—and Saves You Money
- Data-Driven Decisions: AI sifts through large data sets to uncover consumer insights, enabling targeted, impactful marketing.
- Content Creation & Optimization: AI generates and refines content for search engines, letting you concentrate on creativity and big-picture strategy.
- Marketing Automation: AI handles data analysis, segmentation, and content creation—freeing you to focus on strategy.
Marketing Strategy Development
Stop Guessing. Start Growing.
AI-powered marketing strategies that deliver measurable results
Every successful journey needs a map. We combine decades of enterprise marketing experience with AI-powered insights to create your clear path to growth.
- Comprehensive Marketing Audit & Competitive Analysis.
- Data-Driven Customer Journey Mapping.
- Channel Strategy & Budget Optimization.
- Clear Execution Blueprint.
No guesswork. No cookie-cutter solutions. Just proven strategies tailored for your business.
Demand Generation Program Design & Execution
Transform Marketing Spend into Predictable Revenue
From strategy to execution, we build programs that actually work
Most demand generation programs fail because they're built on guesswork.
We take a different approach, combining Fortune 500 best practices with AI-driven insights to create programs that consistently deliver qualified leads to your sales team.
From content strategy to multi-channel campaigns, we design, build, and optimize programs that turn marketing into revenue.
Product Marketing Advisory Services
Make Your Story Impossible to Ignore
From features to benefits, we craft stories that sell
(Every great product needs a greater story)
We help you articulate your value, position your offering, and equip your sales team with the tools they need to close more deals. Our AI-enhanced approach combines proven enterprise messaging frameworks with deep market insights to create positioning that resonates.
How we elevate your product:
- Transform complex features into compelling benefits.
- Create messaging that speaks directly to buyer pain points.
- Develop sales tools that actually get used.
- Build competitive positioning that stands out.
Marketing Consulting
Get Clarity on Your Biggest Marketing Decisions
Your trusted advisor for breakthrough marketing results
Every growing business faces marketing challenges.
Whether you need a strategic sounding board, help evaluating new opportunities, or guidance on critical decisions, we bring enterprise marketing expertise and AI-powered insights to help you make smarter marketing moves.
Our advisory spans:
- Marketing strategy validation.
- Technology and vendor selection.
- Team structure and hiring.
- Performance optimization.
- Growth opportunity analysis.
Marcio Moerbeck
Lead Consultant - Growthscout
What people say about us?
Don't just take it from us
Marcelo Castro, CEO @ Marketlogic
“Marcio is laser focused on our client's outcomes. He takes the time understand our client's businesses and builds a plan that's customized to their situation."
Jonathan Dunnett, Founder & CEO @ Enable Leaders
“Marcio's depth of knowledge shines through when you speak to him. He has a great understanding of marketing across the board. You will want to meet and work with Marcio!"
Roberto Burgess, MD @ PONTOppt
“I was looking for help in understanding the US market and hired Marcio to help us bring our services abroad. I'm glad we made that decision.”
FAQ
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Do I have to pay to schedule a 1:1 with your team?
No - your strategy session is 100% free. I earn business through value and trust, not high-pressure sales tactics. You'll get real insights about your marketing, whether we end up working together or not.
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What industries do you specialize in?
While I've worked extensively with SaaS and technology companies during my 20+ years at organizations like Citrix, VMware, and Datasite, my marketing expertise isn't limited to tech. What matters most is that you're a growing business looking to scale. My approach combines proven enterprise marketing strategies with AI-powered solutions to drive results across any B2B industry.
The key is understanding your business goals, target audience, and market dynamics. Every engagement starts with a deep dive into your specific industry and challenges to ensure our strategies are perfectly aligned with your market.
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Which digital services do you offer?
I specialize in digital marketing strategy and vendor selection, helping you make smart decisions about your digital presence. Through my network of trusted professionals, I ensure you get enterprise-level digital marketing execution at reasonable rates. Think of me as your digital marketing navigator - guiding strategy while connecting you with the right specialists for implementation.
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Why should I choose Growthscout?
You get the expertise of a Fortune 500 marketing leader combined with cutting-edge AI technology, at a fraction of what a full-time CMO would cost. But that's not the whole story.
What truly sets us apart is our approach. I treat your business like my own. When you can't sleep thinking about marketing challenges, I'm already working on solutions. While others give you templates, I dig deep to understand what makes your business tick. If something isn't working, I'll tell you straight and fix it.
No vanity metrics. No cookie-cutter strategies. Just proven marketing expertise from someone who's generated millions in revenue for global tech companies and won't rest until we deliver results for you.
Want to see if we're a good fit? Let's talk.